There were a lot of topics regarding design that were covered in these articles and videos, but the elements that stuck with me the most were color and typography. As someone who has done my fair share of graphic design as an event runner and social media manager for all sorts of organizations, color and typography are always something I’m very conscious about, however, I could never synthesize and summarize my thoughts to describe why. These articles and videos really helped me understand my own mind and thoughts, specifically the videos of the movie poster expert and the Stranger Things font, and the article about Chip Kidd’s book.
I’ve always been a bit more in tune with my understanding and perception of colors in my design as I’ve always found that to be one of the key context clues in media to relay messages and tones. In fact, I dove into this in my Corpse Bride color analysis. Despite this being something I consider myself to be pretty in tune with, there were certain themes I had never really thought about. For example, how often blue is used for thriller movie posters or how different uses of negative space can convey entirely different messages.
Typography is the one I’ve always struggled to describe. I’ve always been aware of the influence it can have, I can understand that the tone and mood can change with a font, but up until now I haven’t been able to articulate why. I found the Stranger Things video particularly interesting as I always felt like I recognized the font, but couldn’t place it. It always had a retro feel, but after watching the video and seeing some of the other uses of that font that inspired the creation of the title sequence completely shifted my perspective and provided a much deeper nuance to the whole vibe especially knowing what the show is about.